Developing An App For Your Business

August 18, 2021/0 Comments/in App Development, Digital Marketing /by mybasicllc

Developing an app can be beneficial to your business. In our day and age, there is an app for everything. From calling a cab to making an appointment at the salon, to tracking your caloric intake– there’s an app for that. Why shouldn’t there be? Mobile applications put the world at our fingertips. They offer a form of interactiveness that a website can’t match, while also providing heightened mobility. With technology ever advancing, apps are capable of such a wide variety of feats that we can guarantee no matter what field you are in, your business could benefit from having a mobile app.

Apps are a great way to reinforce your brand. Imagine your customers scrolling past your logo every time they open their phones! They can hardly forget about you when you are always in the palm of their hand. That makes you, well, handy! Plus, your customers are way less likely to try out one of your competitors when you are always just a tap away. They will love the convenience that an app provides.

And if an app is convenient for your customers, it is doubly so for you! Need to get the word out about a new promotion? Send out an alert! That slight buzz of their phones will have your customers reaching to see what’s new– instantly. Even if you already have a sizeable email list for just that purpose, you still risk sitting unopened in inboxes, or worse landing straight in the spam box. With mobile apps, you become front-screen news every time! Take advantage of this newfound line of communication to stay in contact with your clients no matter where life takes you.

One of the most obvious benefits of an app is increased sales. If you have goods to sell you can hardly afford not to have an app. If you have us design an app for you you are ensuring that your business is available to your customers whenever, and wherever the urge to shop hits them. Whether you rock the brick and mortar or sell primarily online, as your mobile app developer we can give you access to new pools of potential customers. Don’t risk losing clients to your tech-savvy competitors, let us design an app that will give you the edge you need to stay at the top of your game.

Another reason to consider hiring an app developer is the increased visibility. Owning a business is all about visibility. From billboards to commercials, to websites and social media, getting people’s attention is essential. Making yourself available on every platform allows you to maximize your outreach. That’s just good marketing. With smartphone sales increasing by the year, the reasons to consider a mobile app are steadily rising.

When you schedule a consultation with our trained team of app developers you are signing up for our undivided attention as we listen and assess the individual needs of your business. My Basic LLC thrives on being able to supply you with the very best in customer service. Our innovative designs will help your business flourish in today’s demanding, tech-saturated markets. Make sure to ask us about our portfolio to see how we have helped other businesses reach their goals.

There are several things you should consider when developing a mobile app. Take a minute and think about some of your favorite apps or even just some of the most popular ones in recent years. Apps like Candy Crush, Google Maps, Facebook, Walmart, and more. Think of how often you have apps like these running on your phone. Now, think of what all these apps can do. What these apps look like. How they interact with you. How you interact with them. Developing a mobile app requires a comprehensive strategy in order for it to be user-friendly and give both your customer and your business the experience and information you both are looking for. But, don’t worry, we will spearhead this process and will include you in it for the best results. When developing your mobile app, here are some things that should be considered:

Market Research

Market research is a great starting point for your app development. And really, it is a great starting point for any major project you will be doing, such as marketing. It can serve as a base for the other decisions you make. Market research will help you better understand who your audience is, who your competition is, the likes and dislikes of your use, and just generally what your market looks like.

Budget

Once you know who you are trying to reach and how it is best to reach them, it is important to take a step back and see how much you can really afford to invest in your app. This will ultimately determine what features you decide to incorporate into your app. There is a wide margin of the final sticker price of an app, so don’t get discouraged – we can help you find something to fit your budget.

Native vs. Hybrid Apps

Did you know there are different types of apps? Native apps are smartphone apps that are built specifically for an operating system using a programming language. Hybrid apps are web-based apps that are configured to work on smartphone platforms your choice of which type of app to go with will depend on your end goal and your budget. There are definitely perks and challenges with both.

Monetization Options

Ideally, you will make money off your app to help monetize your business decision – this will be part of your return on investment (ROI). And when it comes to monetizing your app, there are several different options:

Freemium – The download of the app is free, but certain features cost money to unlock.
Paid – The download of the app costs money.
In-app purchases – This model uses the app to sell digital or physical products, as opposed to features like in freemium.
In-app ads – This is simply incorporating some advertising space in your app and selling the space to advertisers.
Sponsorships – This involves partnering with other brands and advertisers, and is similar to the in-app ads model.

Security Measures

You will need to include a privacy policy in your app since it will collect information from users. This policy needs to cover what information is being collected from them and how this will be used. In the early stages of your app development, consider consulting with legal counsel to give yourself plenty of time to get this aspect fleshed out. Ready to take your business to the next level with app development? We’re ready to help!

Interesting Trends for App Development

The mobile app industry is one industry that keeps refining nearly every day. So, it’s a job to keep up. But don’t worry – we’re keeping up for you. When it comes to developing an app for your company, it is important to consider what the trends in app development at the time look like. Of course, you always want to ultimately do what works best for your business, but this will help you decide what aspects might help you beat out a competitor, save some money, or just ultimately get the most return on your investment. As we turn a new decade, here are some app development trends you can expect to likely hear more about:

Beacon Technology

Beacon technology has swiftly been embraced by numerous industries. It is a great tool for location technology and proximity marketing. So, what is a beacon? It is a wireless transmitter that sends signals, which can then be used in the information exchange of sales.

Artificial Intelligence

Artificial intelligence (AI) continues to advance and is something mobile app developers will see numerous benefits from. For example, it is now easy to integrate chatbots into websites and apps. But in the future, you could see chatbots that respond more like a virtual assistant, making the user feel as though they are talking to a real person.

Impacts of 5G Wireless Services

Do you remember the days of 3G? Oh yeah, those are long gone. We are now looking at 5G technology in the near future and it is stated to be 100 times faster than 4G network. And if you are going to keep your user experience good, you need to take this into consideration. The last thing you want is a user downloading your app only to delete it because it can’t keep up with the speed of their service.

The Future of Wearable Devices

Wearable devices are nothing new – from Apple watches to Fitbits and beyond, these have been in our tech industry for years now. And their future is looking bright. These wearable devices have changed the way consumers interact with smart devices and have also, therefore, changed the way users interact with your app.

IoT Integration

IoT, or the Internet of Things, has become an industry itself that is evolving with time. Thanks to the capabilities of the IoT, users can access non-IT equipment using a remote control or an app. Because this is becoming and will become an essential part of some user’s lives, it is important to keep this trend in mind when developing your app.

AR and VR Capabilities

Augmented reality and virtual reality have grown immensely in popularity over the past few years and we’ve witnessed gaming trends evolve as a result, such as Pokemon Go, Dino Trek and more. Incorporating these capabilities into your app can be revolutionary for the user experience.

You have a mobile app idea, an idea that meets a need in a world where smartphones are more abundant than cars (smartphones v cars) as of 2016. How do you get your app to market? My Basic LLC has an idea. Which platform do you want your app to be released on? Google Play? Apple Store? Or both? These are questions we’ll look at and provide you guidance based on our experience and expertise.

Something to App about

Will your application have a need to enable users to create profiles or use their social media accounts to be able to log in? We’ll explore those options to find the solution that works best with your app, call us.

How much does it cost to build an app? This is a good question just like what is your budget? Apps can range from $20,000 to $300,000+. There are a lot of factors that go into the cost of app development so it's good for us to have a conversation to learn so we can give you a proper estimate, oh and don’t forget marketing the app. Here is another article that will confirm app development prices: App Dev Costs.

To develop an app it is not uncommon to have multiple people involved to make sure the requirements of the client are met. Usually, you’ll see a project manager, 2-4 developers, QA, graphic design, or more depending on the complexity of the app. If you need the app done in a shorter amount of time that can be an influencing factor on the price. Look, functionality and features also are factors in determining price.

When building an app you’ll also want to take into consideration web hosting. The amount of traffic you receive on the app will determine the kind of hosting you will need. Before we launch your app we make a recommendation to start on a VPS or dedicated server and wouldn’t recommend shared web hosting. If there is a spike in downloads and users the last thing you need happening is the app timing out, crashing, people being angry as a result, etc.

Will your app be free to the general public or do you want your audience to pay a monthly fee or flat price to use the app? These are important questions to address at the beginning of development so there is no confusion during development and launch.

With a good app comes managing updates and administration regularly

That’s right, you should be listening to your audience because they can give you valuable feedback on features that can be added to enhance your app or they may even point out bugs or features that are making your app difficult to use. It is good to have people on the project working in the quality assurance department to make sure the app is working right before, during launch, and along with the lifespan of the app.

Who is your audience? How do you plan to reach them? We know a thing or two that will help you answer those questions and we look to provide you with tools that will give you feedback on how people are interacting with the app.

How much can someone make from an app? That’s a good question, think hundreds of thousands, millions, and even billions (Candy Crush). This is not always the case but with the right conditions, it can happen through your app. Many businesses charge a flat fee to use their app, a monthly fee, or make the app free and monetize it or create in-app purchases. What’s your strategy? We’ll help you find it.

The fight against time

How do you reach millions of people in a short amount of time? Marketing and Advertising... sword and shield. That’s right if you have the world’s best app but now one knows about it that’s working against you and time. Word of mouth is good and hopefully, that will help in the marketing process. It’s S.W.O.T. time!

More coming in than what’s going out, the Budget

That’s right, there is a budget that should be involved at least in principle. How do you determine if your app is profitable? Look at your bank account. A strategy has to be put in place so you don’t burn through your cash and end up in the red needing to hold another round of investing to stay afloat. Welcome to entrepreneurship 101. Looking forward to our working relationship, let's grow!

At My Basic LLC, we want to see you succeed. There’s nothing like meeting a client who has an idea and we can help them bring their idea to pass and see it succeed. We want it to succeed, we need it to succeed because we are connected. We’ve invested our time which we can never get back and we want nothing but success for our client’s project. We will work hard, we will work smart, we will succeed, God willing…we are My Basic LLC. Call us for your complimentary consultation.

Digital Marketing Services Help You Grow Your Business

August 17, 2021/0 Comments/in digital marketing services /by olivia

All businesses will have to promote their products and services if they want to grow and earn more revenue. Whether you aim to be the leading brand in the industry, or you are focused on improving your short-term sales, you need a solid marketing strategy to help you achieve your business goals.

Even businesses that do most of their sales directly can still benefit by expanding their operations digitally. Whether it be through advertising or a unique website, you can tap into the vast potential of customers online by using digital marketing services. These services include everything from SEO services to online marketing and consultancy so that your business can achieve its goals online.

However, some businesses are still skeptical as to whether it is possible to achieve better sales through digital marketing services. The answer is yes, it is certainly possible. Digital marketing is similar to other forms of marketing, but it has some advantages which can help your business grow faster. And, it can be more affordable and much more streamlined than traditional marketing. Some of the advantages of using digital marketing services include:

Better customer reach

An important advantage of using online marketing instead of traditional marketing has to do with the reach of your efforts. Although some types of marketing, such as TV ads, can put your brand in front of a large audience, the digital audience could be even larger. Everyone is online these days, and with digital marketing, you can reach them on multiple platforms.

This is why many smaller businesses also use digital marketing services effectively, as it is the perfect way to scale their business.

Effective Efforts

Another reason why many businesses benefit from digital marketing services is that it is easier to target specific customers. Whether you are creating a new campaign, or you want to sell your product to the right group of people, you can benefit from the specific targeting of digital marketing services.

You can target specific groups of customers based on their age, gender, product preferences, and other factors. Not only will this increase your ROI, but it is quite efficient as well. As with all marketing, online marketing involves dividing customers into segments and targeting specific segments. This is made possible by the vast amount of information available online. You can hire a digital marketing consultant to help you target specific customers and make ads that appeal to a certain group. It is one of the most efficient ways of promoting a business.

More affordable than traditional marketing

Do you know that digital marketing can be more affordable than traditional marketing, even though it gives a higher ROI? This is because of the specific targeting of digital marketing as well as the fact that there is unlimited space on the internet. And, digital marketing can be scaled to nearly any budget thanks to all the opportunities available.

Your ad does not necessarily need to take up the competitor's spot for every viewer. If you search the same query from different computers, you’ll notice different search results. This is because of the randomized way that search engines work. It is also one of the main reasons why online marketing services are more affordable.

Many small and medium-sized companies cannot afford to buy a spot in a popular magazine or for a TV ad. However, they can promote their website, create a Facebook or Instagram ad, and increase their audience engagement in a fraction of the price. And some digital marketing is free – with the exception of the digital marketing consultant’s fee – because it simply requires implementing certain changes and strategies rather than creating an advertisement.

Measurable results

One of the main advantages of any strategy over a traditional marketing one is that it is more measurable. Consider the fact that you cannot gauge how many people read your ad in a magazine and then bought your product. The same goes for TV ads and other such media. The closest thing to doing this would be to encourage them to use a code for a discount or to dictate where they saw the ad, but you can’t guarantee they will.

However, a digital marketing agency will help you create the perfect marketing plan that includes a mechanism for getting feedback. When a customer clicks on an ad or visits your website and buys a product, it is recorded. The customer doesn’t have to take a single extra step for us to track this.

These stats help you calculate the exact ROI of digital marketing services. They also help you identify patterns that could help you improve your marketing strategy. Furthermore, this information can be used to retarget your customers – improving your ROI even more.

What digital marketing exists?

There are multiple business tools that can help you increase your brand value. All these can be used in conjunction with each other to achieve the best results. You can work with a good online marketing agency to provide you with the best digital marketing strategy for your business.

A digital marketing campaign can include:

Website design
Email marketing
PPC ads
SEO services
Social Media Management
Social Media Ads
Google Ads
Backlinking Efforts

And this is by far not a comprehensive list of possible digital marketing services. But by correctly using a few or all of these services, you can effectively grow your business revenue and improve your brand value.

Choosing the Best Agency for You

While many people claim to provide marketing services, you should only choose a professional digital marketing agency to get the best results. They will help you by providing a digital marketing consultant so that you can create a strategy to promote your brand online.

They will also have the best tools and expertise for effective brand promotion. This allows you to focus on what matters to your business. Remember, it’s a numbers game and the facts don’t lie. A good marketing agency will preferably have some success stories as well.

Blogging Shows You're An Expert

You get to put your website to work and share helpful information with people looking for your expertise and resources. This can position you to capture more leads and increase revenue. With a year like 2020 who wouldn’t want to drive in more business right? That’s where sharing blog posts come in. You may not be the writing type and that’s where we can lend a hand if needed. But if you’re the kind of person/organization where you DIY blogging is a great way to connect with your audience.

Let’s imagine you have the time to be hands-on yourself. Here are some tips to boost your blogging efforts:

Add pictures to your posts
Simplify your content
Schedule your posts so you can be consistent
Your content should be quality and informative
Talk about things related to your industry, you’re the expert
Use keywords people are using to find services like yours
Share your posts on social media

Add pictures to your posts

Adding pictures to your posts can stimulate the eyeballs of your audience. Text by itself is good but adding visuals to support what you’re talking about is even better. Have you ever tried to work your way through a 2000 word article with no pictures?

Yes, novels and books have their place because they stimulate the imagination. What if your audience doesn’t like to read, loves YouTube or Tik Tok, but you still need to connect with them? You adapt.

Simplify your content

In today’s fast-paced environment creating content that puts people to sleep is counterintuitive. Did that word throw you for a loop for just a second? Being sophisticated in your content to an audience that is looking for your product or services in a short amount of time can prove costly.

If your audience involves scholars and highly educated people I understand the concept of reaching them where they are. What if they like entertainment that is simple like basketball or tennis. The simplified objective is to win in those sports. You’re contending with people who spend millions on understanding your audience and reaching them. Make your content consumable by more people.

Schedule your posts so you are consistent

If you want to keep people and search engines coming to your website keep the content coming. It does give you an edge to continually add content over a competitor that doesn’t add anything. Now there is always an exception to the rule but generally, you want search engines to copy your content and list it in search results with keywords that are being used. This is one of many strategies we like to help our clients understand. Ha, we’re treating you like one of our clients and we haven’t even met you yet. We’re adding value.

Talk about things related to your industry

If you’re an expert in carpet cleaning or medical care it could turn away potential customers if you have excessive content about things unrelated to the services or products you provide. Again there is always an exception to the rule but be sure to categorize what you talk about so if people use the search bar on your website they can find what they’re looking for.

Use keywords relevant to your industry

How do people online find your services? Keywords. Include in your content keywords people are using to find services like yours. You’d be surprised how many people are typing in keywords over the name of your business to find services and products unless you’re a household name.

There are many resources online you can use to find what keywords people are using. We’re going to share some with you but you gotta schedule a complimentary consultation so we can give you the inside scoop. (Schedule Here)

Share what you’ve written on social media

Often you gotta go where your audience hangs out to share new content you’ve created. You increase the chances dramatically of engagement if you share a post you’ve just written on your social media channels versus not sharing it at all and leaving it on your website to be found.

Why do you think businesses spend millions on advertising? It’s because that effort will make them millions more. Why do fortune 500 companies spend money on social media? Their efforts will get them more attention.

Not only to thrive but merely to survive as a business, a company must maintain current business and continue to obtain new business. And having a proper digital marketing strategy is an important part of doing that in today’s business environment.

Regardless of whether your product or service is based on physical interaction with customers, you still need some form of online marketing strategy to bring in new customers.

However, many businesses often misunderstand the concept of digital marketing and often confuse it with online advertisements. A marketing strategy is a lot more than that.

Before you can bring an ad in front of customers online, you need a strong base to drive your customers to. It could be a Facebook page, an app, or a website.

Digital marketing encompasses social media, SEO services, website design, digital advertisements, app design and more.

Regardless of which method you use to advertise your business, you should have a complete strategy that highlights the goals and action items for each.

Strategies with growth in mind

Just as with all business processes, a good strategy is important if you want to succeed in the long run. You can consult with a reputable marketing agency, and they will help you design a digital marketing strategy for your business.

They will also cover other aspects of internet marketing services, such as SEO services, and overall digital marketing help. Seasoned agencies also have the necessary skills and expertise to provide professional services that will profit your business in the long run.

However, it requires a considerable amount of skills and expertise to manage.

If you are a large business, then you can bring in a complete marketing team with web designers, SEO specialists, PPC specialists, social media managers, and other people to implement a good digital strategy.

But we know this is not feasible for most businesses. Not only does it add to the stress of managing a new department, but you also risk not gaining access to the best skills, tools, and experience available. That’s why many businesses opt to hire an experienced agency to implement their digital strategy.

Find a digital marketing consultant that has experience with a range of businesses to help you.

Here are several reasons why you should hire an online marketing company today:

The complete team

Agencies will have an expert dedicated to each area of brand promotion and digital marketing. This ensures a high-quality output as well.

If you need to create an ad, they will refer the project to the best graphic designers. The same goes for creating a website, improving your site’s SEO, and other aspects of a good marketing program.

Did you know you can even get a digital marketing consultant to help you draw a roadmap of your business’s digital strategy and give you advice on how to grow your brand online?
Experience

Another reason why you need digital marketing support is that they have experience in promoting various brands online. Most digital marketing agencies will have a portfolio containing their best projects so that you can see their previous results. Likely, they have successfully worked with a business like yours in the past. They will use this experience when promoting your brand as well.

A professional marketing agency knows which areas of brand promotion are successful, which platforms deliver the best ROI, and how to gain customer loyalty online. Doing it with an in-house team will result in costly mistakes that you can avoid with an online marketing company.
Cost-Effective

One of the main objectives that many businesses have when hiring digital marketing agencies is the keep costs low and achieve strong results. It may seem like a large amount initially, but it is much cheaper than hiring an in-house team. When you do a detailed cost analysis, you will find out that hiring digital marketing services is less costly than doing it yourself.

When analyzing the investment, consider the costly mistakes you could potentially make and what the potential ROI looks like with the digital marketing consultant.

Many digital agencies will offer you a few plans to choose from, or you can get a quote based on the tasks performed.
Efficient

One of the best things about not having to worry about employee mistakes is the increase in overall efficiency. With a digital marketing agency, you can give them a deadline and expect the task done by then.

Choose the digital marketing agency for you, then let them handle the rest.
Measurable metrics

How do you know whether investing in a digital marketing strategy was worth it? It’s quite simple. Any digital marketing strategy should have measurable metrics that help you determine the ROI of that service. If you run an ad, it could be based on the number of customer impressions or the click rate.

The same goes for other digital marketing services, such as website design, SEO services, and consultancy. If you cannot calculate an estimated ROI of your investment, then it is a waste of money. A good internet marketing company will help you determine the exact return of your investment, whether it be monetary or in the form of increased brand awareness.

Not only will they provide you with the data showing your ROI, but they will take the time to explain it to you and to present reporting in the way that you understand and desire.

It's Time to Optimize Your Digital Strategy

When it comes to promoting your business online, you should have an optimized digital marketing strategy. Invest in ads that will convert and SEO that will give your website organic traffic. In the end, it is about making sure that your businesses continue to grow digitally. Professional digital marketing services are essential to achieving this aim, especially if you have a strong digital following. By using the right strategies, you can improve your brand image and see a significant growth rate as well.

If you have questions or want to talk to a professional give us a call (404) 477-4512 or send us a message.

Check out this article on using video to promote your business.

Website Design is Synonymous With Business

August 17, 2021/0 Comments/in Marketing, web design services /by mybasicllc

Website Design is one of the many marketing tools used to help position businesses in front of their audience. There are a vast array of tools needed to reach customers as they’re local/global, scattered, and living life by the screens of their smartphones. Many people understand this and it’s always good to point out if you’re selling a product/service. You need to try and position your product so it blooms at the right place at the right time. This increases the likelihood your audience will see the item they need/want and make a purchase.

Once your website is built stop and think about how your audience will find your business in the midst of millions of online websites. The answer is a culmination of ideas and methods needed to help drive traffic to your website.

The website design journey begins

If you’re a new website we have to look at building credibility to your website. This is because there are thousands of websites going up daily that are used for a variety of reasons (good and bad) and search engines are selective and authoritative in choosing whether they want to rank your website via complex algorithms. Our goal is to help your website transcend the internet clutter and help you reach your intended audience. How do we do that? One way is optimizing your website with keywords that are responsive to your industry, keywords people are using to find your product/service. This goes in hand with understanding how your audience thinks, learning what methods they are using to find your product/service.

Another tool you could use as part of your marketing mix is an AdWords campaign. We don’t advise if you’re a small business to heavily rely on Adwords but rather use it as a complimenting tool with your marketing campaign. If your competitor has a monthly budget of $10800 for AdWords there other ways to compete especially if you’re a small business. Our goal is to help you effectively and efficiently market your business so you can be profitable and not go broke in the process.

Use Google or Bing and search for several keywords being used to find the services you offer, do you see your business come up in the search results? If you don’t see your website come up on the first or second page in the search results that's an issue we need to fix. We'll do that with Search Engine Optimization. It’s not an overnight process and takes constant work, monitoring, and adjustment. It is comprised of several time-consuming tasks needed to continuously get your results. Backlinking, blog posts, social media, and several other marketing methodologies are needed to get you ranked and keep you ranked.

There’s so much involved when it comes to marketing your business and Web Design is one of many key components in the marketing mix of things. If you’re past that point I’d ask how is your advertising and public relations campaign going? Running a business is about being visible, being profitable, and connecting with the community. Need help with marketing? We’re a call away.

With everything going digital nowadays, it’s no secret that having some form of online presence is essential to the survival of your business. Whether it be through a website or mobile app, you’ll need a base from which you can expand your services digitally. And you’re in luck – we provide the best web design services for your business to cover all of your digital needs.

One of the most important mediums for any business is its website. Consider this the bread-and-butter of your digital identity.

Not only does it serve as a base from which you can promote your products, but it is also the face of your business online. Customers can purchase products from your website, give feedback, or learn more about your services. Having the best web design and development will help you propel your brand on a digital scale.

Another important aspect of web design services for your business is mobile app development. If you are looking to attract mobile customers, you can do so through app promotion, although your product or service should be mobile app friendly. With more than 80% of consumers using smartphones, there is a significant potential for app development in business.

Do you really need a website?

Some businesses prefer not to use web design services and try and promote their products directly on social media platforms. However, this won’t garner as many sales as you can potentially get and likely as many as you are hoping to get. There is so much real estate available on social media to advertise to customers. And you are still working against an algorithm, just like how you work against search engine crawlers with search engine results. The best way to grow your brand digitally is by directing customers to promotions on your website.

Think of a website as a physical store. Unless you have a store, you can’t attract customers. While you could sell door to door, it wouldn’t help you grow your brand. Similarly, a website is like an online store. It tells customers where you are and shows that you are available whenever they want to visit you, despite their location or the time of day. But poor website design could have someone stopping at the “door” – aka your homepage. By having your website designed through a reputable web development agency, you can get the ideal website to use as a base for promoting your brand online. And the same goes for app design.

While not all businesses need to have mobile apps, having one can help you promote your business better. It also helps you provide a better customer experience so that you can get more loyal customers.

What features does a good website contain?

When approaching a web design company, it is a good idea to come prepared with a checklist of what features you would like to have on the website. These features usually depend on what product or service you are offering, and whether you are going to sell your products on your business website or not. This will help them best determine how to assist you and will help set expectations upfront. Here are basic website features every web design company should offer you:

Well-designed background and color scheme

This is one of the first things that a customer will look at when they visit your website. It is also one of the most important aspects of web design and development. Having a good color scheme is essential as it helps create a unique impression of your brand and differentiates your brand from competitors. The design can make a site seem too overwhelming – causing a customer to leave. Or it can even diminish the professionalism and legitimacy of the business in the eyes of the customer. That’s right – your website design and color scheme are that powerful.

You should consult with your web design services and create a color scheme that suits your brand. Try and have something that will mirror your brand’s logo and color combination. Customers often prefer uniformity as it helps create a positive brand identity. It also helps tie up your other promotional activities with a unique design scheme.

Simple navigation

Another important aspect of good web design is navigation. Have you ever visited a website where you simply couldn’t seem to find the page you were looking for? It is one of the most unpleasant experiences and could repel customers from your website.

Nobody wants to spend several minutes combing through your site for what they’re looking for, and the reality of it is, they won’t. They will leave the site and find a competitor where they can locate the information easier. Proper navigation is a major part of the overall UX design – it should be simple, intuitive, and accurate. This means that your most commonly searched for items and/or your bread-and-butter should be in your menu; it should be listed in laymen’s terms, and all the links should work.

All websites that are created through our web design services will have easy navigation tools so that visitors can access any part of your website with ease.

Responsive web design

Our web design services also offer responsive web design so that your website is compatible with all devices. While your website might be incredible on a desktop, what good is that for someone who only uses the internet on their smartphone? The experience they are having is nothing like what you are looking at on your desktop.

In fact, trying to navigate a desktop-only site on a smartphone is quite frustrating and unpleasant.

Without proper responsive webs design, your website won’t adjust to smartphones or tablets. Responsive web design ensures that your website automatically scales itself with different mediums. Because most customers use their smartphones for searches nowadays, responsive web design is a necessity for websites.

Social Media Integration

People are going to talk about your business on social media, so it is important to be in that space, too. You don’t have to be on every platform but maintaining at least one social media profile is generally recommended. This is a great way to interact with your customers in real-time and typically in a more informal way than a traditional business. And this helps build a relationship with the customer.

This is also a great way to direct customers to your website – and vice versa, referring customers to social media from your website. You can include everything from YouTube videos, to Instagram and Facebook icons that link to your business’s pages. Good web design and development is all about having all your digital tools linked, which is why social media integration is crucial for all businesses.

Use the best web design services

As a web design agency, we understand that each website is unique, which is why we use the best tools to create websites that stand out. Whether you need a website to sell your new T-shirt brand, or you are looking to offer legal services online, we will design a website just for you.

If you have any questions we'd like to chat more.

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