Category Archives: Creative

Advertising for Every Stage

No matter how large or small your business is, advertising is essential. Whether you want to send out flyers, start a social media campaign, speak your piece on the radio, create a commercial, or rent a billboard, My Basic will be there to see that you are getting the most out of your investment. We know that advertising is not a one-size-fits-all process, and we are eager to work with you to determine the most effective method for your business.

First, we identify your customer base. Reaching Baby Boomers will take a different method than reaching Gen X. And even things like education level can affect where your potential clients can be found online. You can’t risk creating a beautiful ad only to send it out to a space devoid of potential clients. Luckily, whether you are trying to reach people via internet, radio, tv, mail or billboard My Basic has an advertising service to help, and the expertise to ensure that you aren’t yelling into a void.

Another thing we consider is how much time you have to devote to advertising. Will you send out one batch of flyers or spend the time to cultivate a social media presence? We understand that time is a resource just like capital, and we know that everyone has varying amounts of each. We take this into account when crafting an advertising plan for your business. Luckily we have options for every advertising goal.

 

Commercials:

While television commercials can be quite costly, they also automatically grant your business a high level of legitimacy. In addition, since they can utilize picture, video, text, and sound television commercials are arguably the most creatively versatile advertising option. Not to mention that commercials are broadcasted to an extensive audience base, making the chances of reaching potential clients very high. My Basic’s team can help you from brainstorming ideas all the way to buying airtime. And with cable and internet, commercials have never had a more platforms to choose from.

Radio:

With around 84% of households in Atlanta owning cars in 2016, radio reaches hundreds of thousands of people everyday. Take Atlanta’s notoriously terrible traffic and make it a positive for your business! It’s no secret that Atlanta citizens already spend an above average amount of time in their cars; with a radio ad from My Basic you can turn that otherwise wasted time into a chance for people to learn about what your business can do for them. At an average cost of $363 for a thirty seconds of air time, radio can give your business a new level of credibility while taking your reputation to new heights.

Print:

Sometimes the simplest ways are the best. And My Basic will soon be able to offer you comprehensive support services for print ads as well!

Social Media:

While some see social media as merely a place to post selfies, we here at My Basic LLC see it as the platform that will help your business maximize your ROI when it comes to advertising. To properly utilize social media as an advertisement platform our experts have studied some very important factors that help them determine the best way to promote your business through social media.

Our experts must know what types of people are using different sites . Factors such as age, gender, and race and education level may all guide different people to different social media outlets. Figuring out the right site for your ad is an important step towards successful social media advertising.

Our experts must also know the rules and regulation stipulated by each site in their tediously long terms and conditions. Did you know that Facebook prohibits ads that are more than twenty percent text? Don’t risk wasting effort on an ad that won’t play. Let us take care of the fine print. Also, if you do not have the time to devote to cultivating a social media following, let us do it for you! Social media is a fantastic way to get your customers engaged with your brand.

 

My Basic LLC respects the fact that every business has different needs when it comes to advertising, and we strive to meet them all. We hope you consider us for your next ad campaign; we can’t wait to hear from you!

 

–Mallory Craig and the My Basic LLC Team

Virtual Reality for Tangible Results

virtual realityYou are sitting there; you have a beautiful, intuitive, interactive website; your app is keeping you connected to your clients on the go, and sales have never been higher. Our team at My Basic LLC has made digital marketing a breeze! Yet you still feel that you could be doing more. You want a real attention grabber– something so cutting edge that no one can deny your relevance in today’s market. Something to make your business the trendsetter, rather than just another business struggling to keep up with modern technology advancements. 

Here at My Basic LLC, we have just the thing for you.

Put on your reading glasses, or lean in closer to your screen; you are not going to want to miss this.

Augmented and Virtual Reality is here!

This is the big marketing breakthrough for your business that you may not have even known you were waiting for.

Imagine an advertisement that enveloped you in new surroundings, new sights, new things to interact with, to emerge you into the very advertisement itself. Now imagine trying to forget something that literally altered the world around you as your senses perceive it. Not likely, to say the least. By utilizing AR/VR technology you are guaranteeing a higher rate of retention for every potential customer who– not just views, but experiences— your advertisement. Catchy jingles and slogans that rhyme work well because they stick with us longer than lengthy prose. But experiences stay with us even longer than that.

The advantages go beyond simple memory-retention. AR/VR has been proven to increase emotional connection. It doesn’t take a psychologist to understand why that is. If the commercial with all of the sad puppies at the shelter is heart-wrenching on the television, it would be near-crippling if you could reach out and touch those puppies, staring right at you with their big, puppy-dog eyes. The range of emotions to be tapped into is only limited by the imagination of your marketing team. That is why you need the expertise of My Basic LLC.

At My Basic LLC we understand that technology can be a bit of a labyrinth that grows and shifts around you, leaving you disoriented, no longer sure which way is forward. That is where we come into play, and we are here to let you know that AR/VR is the way forward. This technology had been building and improving for the last few years, and we are ecstatic to say that the time to get invested in it is finally here. Right now, your business could be benefitting from the excitement that this new platform is generating as it becomes more and more prevalent in people’s daily lives. Do not miss this opportunity to grow your consumer base simply because you are wary to get involved in a technology you might not have much, or any, experience with. That is not a problem. My Basic LLC has you covered. Schedule a consultation with us to discuss what Virtual and Augmented Reality can do for you. We will take the time to answer any questions you have so that we can set your mind at ease as you take this step forward for your brand.

And AR/VR doesn’t stop at mere advertisements. The potential that technology is now unlocking is astounding. Imagine being able to try on clothes, accessories, and shoes without ever leaving your house. Contemplate what a virtual space could mean for those who attend online classes. Consider how home renovations could be revolutionized when you could see what those new cabinets would look like in your kitchen without having to pick up a hammer. The gaming industry is already embracing VR tech, and it certainly will not be the only industry that finds AR and VR to be a real game-changer. Let our team of experienced professionals at My Basic LLC brainstorm what VR could mean for you no matter what your business is. A single conversation could be the beginning of a successful new era for your business. Isn’t that worth a call?

If you think AR/VR is right for your business, or if you want more information please make sure to give us a call! We would love to hear from you!

Mallory Craig and the My Basic LLC Team

App Development: Making an App a Snap

In our day and age there is an app for everything. From calling a cab, to making an appointment at the salon, to tracking your caloric intake– there’s an app for that. Why shouldn’t there be? Mobile applications put the world at our fingertips. They offer a form of interactiveness that a website can’t match, while also providing heightened mobility. With technology ever advancing, apps are capable of such a wide variety of feats that we can guarantee no matter what field you are in, your business could benefit from having a mobile app.website-redesign-mybasicllc

 

Apps are a great way to reinforce your brand. Imagine your customers scrolling past your logo every time they open their phones! They can hardly forget about you when you are always in the palm of their hand. That makes you, well, handy! Plus, your customers are way less likely to try out one of your competitors when you are always just a tap away. They will love the convenience that an app provides.

And if an app is convenient for your customers, it is doubly so for you! Need to get word out about a new promotion? Send out an alert! That slight buzz of their phones will have your customers reaching to see what’s new– instantly. Even if you already have a sizeable email list for just that purpose, you still risk sitting unopened in inboxes, or worse landing straight in the spam box. With mobile apps you become front screen news everytime! Take advantage of this newfound line of communication to stay in contact with your clients no matter where life takes you.

One of the most obvious benefits of an app is increased sales. If you have goods to sell you can hardly afford not to have an app. If you have us design an app for you you are ensuring that your business is available to your customers whenever, and wherever the urge to shop hits them. Whether you rock the brick and mortar or sale primarily online, as your mobile app developer we can give you access to new pools of potential customers. Don’t risk losing clients to your tech-savvy competitors, let us design an app that will give you the edge you need to stay at the top of your game.

Another reason to consider hiring an app developer is the increased visibility. Owning a business is all about visibility. From billboards, to commercials, to websites and social media, getting people’s attention is essential. Making yourself available on every platform allows you to maximize your outreach. That’s just good marketing. With smartphone sales increasing by the year, the reasons to consider a mobile app are steadily rising.

When you schedule a consultation with our trained team of app developers you are signing up for our undivided attention as we listen and assess the individual needs of your business. My Basic LLC thrives on being able to supply you with the very best in customer service. Our innovative designs will help your business flourish in today’s demanding, tech-saturated markets. Make sure to ask us about our portfolio to see how we have helped other businesses reach their goals.

My Basic LLC knows that staying relevant, and keeping up to date on all of the trends is hard work. So let us make it easy for you. We are only a call, click or tap away! And as always, if you have any questions make sure you reach out to us. We would love to hear from you!

 

–Mallory Craig andthe My Basic LLC Team

Virtual Reality Trends You Won’t Want to Miss

Virtual reality has become a major aspect of a business. It is used to secure clients, teach, and aid in healthcare treatment. VR offers users a real-life experience simply through technology, making their experience as real as ever. The technology has continued to advance recently, providing an even more real-life experience and developing to help even more industries. And, there are a few virtual reality trends coming soon to keep up with.VR girl on bike

Of course, virtual reality is still a fairly new technology and people are just now seeing the true benefits of it really take off.

So, it is something to watch out for and to incorporate into your business while it is still at the ground level. Dive into virtual reality today and stay one step ahead of your competitors!

But, aside from staying one step ahead, these are the virtual reality trends you should keep up with:

 

  1. It will continue to get more affordable. As more and more people incorporate this into their lives and businesses, the technology will continue to get more affordable – meaning it can be incorporated into even more aspects of life and business. If you want a great deal, reach out to us today and let our team of experts get you set up with all the VR technology you will need.
  2. Increased portability and visibility. Over time, experts predict that the headsets will only get smaller and more manageable, meaning it will continue to get easier to incorporate into your business. What you are only using at tradeshows right now, might turn into an everyday marketing aspect of your business.
  3. Sensory feedback. Right now, the VR experience is quite immersive, but it can only get better from here. Soon, users could experience the weight, force, and even temperature changes of their environment. Being able to completely immerse your customer in the experience they can expect will leave them begging for more!

 

Trust us, this is a technology you don’t want to miss out on! These virtual reality trends are on the rise. The possibilities it can offer not only your customers but your business is endless. Let us help you climb that mountain to success today. We will get you set up with VR and get you two steps ahead of the competition!

How VR Is Transforming the Education System

It is no secret that educators are always looking for new and improved ways to better aid children in learning more effectively. And, virtual reality might just be the next best thing in the education system.

Thanks to VR, students can experience a high-impact learning experience and the opportunities for an improved education are now endless. From kindergarten to college, VR can provide more insight into various avenues of learning. It offers benefits such as increased learning and a higher retention rate.

Most often, children are educated simply through lectures and the occasional picture in their textbook…

So, how can VR transform education?

What if they could actually experience some of what they are learning first hand? For example, what if they could virtually visit the Great Wall of China and examine the world-renowned art in a museum that is halfway around the world.

Or, what if biology students could explore the wonders of the Great Barrier Reef first hand, right from their desk? There is so much more to be learned when a student has the opportunity to experience something up close and personal. They are better able to understand what they are learning as they can look at the little details and truly experience the art or organism for themselves.

Thanks to VR, students who might not have the opportunity to travel abroad otherwise might now have the opportunity to see what a different culture actually looks like. But, beyond just traveling to see interesting locations first-hand, VR also offers other benefits. It also promotes critical thinking and supports training experiences. VR can mimic a procedure such as those completed in science labs like chemistry and biology.

Typically, teachers try to do more interactive learning methods with students. When a student does it for themselves or sees something first-hand, they are better able to remember it. And, using VR, teachers could offer this experience to all students for just about every subject. The learning opportunities from VR that await your classroom are endless. Let our IT department act as an extension of your education system. We will provide you with all the tools and resources you need to transform the learning experience for your students. We cannot wait to relish in their success with you!

Content Marketing 101: The Do’s and Don’ts

Content marketing has now become one of the most effective marketing strategies as it allows you to give insight into your product or service and truly connect with your audience.

Content marketing is defined as a type of marketing that involves creating content and sharing it online through various avenues such as blogs, vlogs, and social media posts. But, it does not explicitly promote a brand, rather it is used to generate interest.

Think about it like this:

Have you ever been scrolling through Facebook and noticed your favorite boutique had a new blog post up? The blog post was about how to dress warmly for the winter… It contained tips like layering your clothes, investing in a good jacket, wearing a beanie to keep your ears warm.

While the blog did not exclusively promote one item from their store, or even several specific items from their store, it generated interest in winter clothes in general.

This is content marketing.

The idea behind the blog was to generate your interest in stocking up on warmer clothes for the winter. This boutique likely carries hats, scarves, and jackets. So, the goal is for you to read the blog and decide to go shopping on their site.

But, it isn’t quite as easy as it sounds. Of course, there are always do’s and don’ts:

 

 

 

Do:

 

  • Understand your audience: First, find out what it is that they are looking for. Then, determine how you can fulfill this need for them and what media outlet is the best way to get across to them.
  • Make it creative: Of course, you are not the only company using content marketing as an avenue to reach your customers. Determine what makes you stand out and do a spin on that.
  • Engage the audience: Content marketing is all about building relationships with your customers and engaging them in your content. Use things like a CTA (call to action) to encourage them to engage.

 

Don’t:

 

  • Neglect the “title”: No matter what outlet you choose, a catchy headline is the first step to drawing your readers in.
  • Not focus on promotion: While the goal is not to solely advertise one of your products or services, you should still promote it in various ways – add a CTA at the bottom, make the post shareable, post hyperlinks to your site, etc.
  • Skimp out on content: The bottom line is – the longer the content, the more engaged people generally are. Don’t just do the bare minimum, give them all the details and blow them away!

 

Rather you need help touching up your content marketing plan or your entire marketing plan in general, our team can help you! Give us a call.